FOR DAYS
Telling the Story of Sustainability for Gen-Z
Tik Tok.
During my five months at For Days I was able to take over and create a foundation for the @For___Days Tik Tok. During that time I created original content, managed all interaction with consumers, and worked on creating relationships with Tik Tok sustainability influencers.
Original Product Content
Wrote, acted in, and edited Tik Tok videos for the For Days page featuring products and information about the company
The Take Back Bag: The For Days Take Back Bag video was extremely successful, telling the story of a closet clean-out and accumulating 137K views in two weeks
Managed interactions with consumers on all videos, answering questions and responding to feedback while simultaneously creating content to address certain comments towards a larger audience
(click to see the videos)
DIY Project
Created DIY clothing content for the Tik Tok Page such as patches and half-shirts
Paired with Instagram stories that gave step by step instructions
Resulted in 5.5K Views
Product Development: Inspired by the success of the popular DIY half shirt video we created, For Days began producing and selling their own version. The version of the shirt we did in the video sold out in a day.
Tik Tok Partnerships
worked with marketing team to continue sending specific product to big names like Addison Rae and Charli D’Amilio
redirected For Days influencer program to also include smaller sustainability-focused influencers
Interacted with all videos posted about For Days to ensure bringing their audiences to our page
Results
Buy Once. Swap Forever.
Over my time at For Days, I came to realize that their consumers are segmented between those that come for the sustainability and those that come for the fashion. With this in mind I edited and co-wrote two digital ads, one focused on Sustainability and one focused on the product, to ensure that every person gets to see what they want in a shirt.
SUSTAINABILITY
PRODUCT
