CADO

AN AVOCADO ICE CREAM COMPANY

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Ideation.

As a creative strategist at Trojan Marketing Group, I had the opportunity to collaborate with my account team on our client Cado, an avocado ice cream Brand. During that time, I managed the creative direction and market research of the campaign from brief and conceptualization to execution and delivery of assets, culminating in our final campaign: Cado Steps Up.

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Execution.

After pitching to the client, we were able to go forward with producing the social media assets for the Cado Steps Up Campaign. Ultimately we created a set of Taste Test Videos, a collection of product photography for the avocado ice cream brand’s Instagram page, as well as a caption cloud and mock-up website redesign.

Design: Isabel Chao and Meg Schwartz, BTS Photography: Deanie Chen, Product Photography: Sam Sikora

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